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ailbheDear Lego
I have been playing with Lego since approximately 1980. I have three children, and their other parent has been playing with Lego since approximately 1976. The children inherited our Lego, and we enthusiastically bought new sets for them - Duplo buckets, mixed bricks, City sets, minifigs in packets. Visiting LegoLand is an enormous treat, slightly more exciting than going to the moon in real life.
But the increasingly aggressive sidelining of girls from the mainstream of Lego customers means that I have, in spite of the heartwrenching regret it causes me, decided not to buy any new Lego products until girls are again considered as real customers and included in the huge majority of Lego products and magazines and Club literature.
Girls are people too, and boys and girls both need to know that this is true.
As soon as Lego shows it thinks that I and my children are real people, I will once again buy, with enthusiasm, from the vast, gender-neutral, enthralling selection of building toys you have to offer. For my children.
And my sisters' children.
And our friends' children.
And occasionally for ourselves, because there's no reason people over 30 shouldn't have any fun.
Yours, as part of the 51% of the global population which is female,
Ailbhe Leamy
I have been playing with Lego since approximately 1980. I have three children, and their other parent has been playing with Lego since approximately 1976. The children inherited our Lego, and we enthusiastically bought new sets for them - Duplo buckets, mixed bricks, City sets, minifigs in packets. Visiting LegoLand is an enormous treat, slightly more exciting than going to the moon in real life.
But the increasingly aggressive sidelining of girls from the mainstream of Lego customers means that I have, in spite of the heartwrenching regret it causes me, decided not to buy any new Lego products until girls are again considered as real customers and included in the huge majority of Lego products and magazines and Club literature.
Girls are people too, and boys and girls both need to know that this is true.
As soon as Lego shows it thinks that I and my children are real people, I will once again buy, with enthusiasm, from the vast, gender-neutral, enthralling selection of building toys you have to offer. For my children.
And my sisters' children.
And our friends' children.
And occasionally for ourselves, because there's no reason people over 30 shouldn't have any fun.
Yours, as part of the 51% of the global population which is female,
Ailbhe Leamy
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(no subject)
Date: 2012-01-17 04:34 pm (UTC)(no subject)
Date: 2012-01-17 06:20 pm (UTC)(no subject)
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Date: 2012-01-17 01:29 pm (UTC)(no subject)
Date: 2012-01-17 06:15 pm (UTC)[Confession: I don't think I ever have bought any lego new, though C has had some bought by other people!]
Date: 2012-01-17 06:25 pm (UTC)I agree!
Date: 2012-01-17 01:20 pm (UTC)My daughter read the new magazine, and asked where the puzzles were. Where the building instructions were. Because, although she's female, she's not stupid and can follow instructions and doesn't want to play with dolls or figures constantly. We went to the website and downloaded the instructions to build the panda toothbrush holder instead ;)
Ridiculous. I am waiting for my response from Lego - I emailed them 3 days ago. I can't wait to start reading responses.
(no subject)
Date: 2012-01-17 02:18 pm (UTC)"I wish to cancel my children's subscriptions to Lego Club. Their names are L & P. I have become increasingly disturbed by the gender division promoted in your products. Lego has gone from being a universally appealing building and imagination product to a company that appears to market it's toys along narrow gender lines, first with it's emphasis on 'cops and robbers' aimed squarely at boys and now with it's regressive 'Friends' range for girls.
I am not the only parent who feels alienated by this shift from a once trusted firm. I do hope you can rethink this strategy and realise how backwards it is.
We do hope to enjoy Lego in the future, if this situation is resolved.
Regards, M"
Sund okay?
(no subject)
Date: 2012-01-17 02:51 pm (UTC)(no subject)
Date: 2012-01-18 01:27 pm (UTC)(no subject)
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Date: 2012-01-18 09:36 am (UTC)(no subject)
Date: 2012-01-18 06:04 am (UTC)may I have permission to post a link to this page to facebook, where I have lots of cousins and others who are new parents of baby girls and are just starting to see these things and worry about them?
(no subject)
Date: 2012-01-18 09:22 am (UTC)*
Date: 2012-01-18 12:21 pm (UTC)Re: *
Date: 2012-01-18 04:13 pm (UTC)Re: *
Date: 2012-01-22 05:11 am (UTC)(IIRC.)
(no subject)
Date: 2012-01-18 07:21 pm (UTC)