Baby Formula Advertising

[ailbhe]

It's illegal to advertise formula breastmilk substitute for babies under 6 months old in the UK. So the formula companies made a new product called "follow-on milk" specially tailored for babies over six months old.

I spotted an advert in a magazine recently.

It read as follows:

---

You gave up your career
your social life
and your figure
Then came baby's first words
[HUGE IMAGE OF ADORABLE BABA]
Dada.

SMA Progress
We know

I was somewhat struck by this and am not sure to whom I should turn to express my inexpressible arghiness.

Comments

[rmc28]

And the ones that didn't give up their career, or are going back to it, COULDN'T POSSIBLY breastfeed.

Grrrrr