More response from Lego

Dear Ailbhe,

Thanks for getting back in touch with us.

LEGO® sets are sold in 130 countries, so we try really hard to make sure there are LEGO toys suitable for all children (both girls and boys) of every age and from every culture. We try to show this in our adverts and catalogues by using pictures of both boys and girls playing.

Actually, Ailbhle, our research shows that boys like construction toys more than girls, so we do sometimes work with more boys than girls: but we also know that girls are now really enjoying LEGO sets. So things are changing!

Listening to what LEGO fans have to say helps us get better and better so I'm going to pass your comments on to the team in charge of Products and Promotions.

Please get in touch again on our freephone number 00800 5346 5555 if you need anything else (you'll need to remind me of the following reference number 030231524A).

Happy building!

Moira
LEGO Direct Consumer Services


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I don't think they see the change everyone else does, the not-so-gradual removal of girls from where we were clearly visible before. Hmph.